Starting an Online Business can be an eye opening experience, or more likely, an eye popping experience for most people. With each idea or training technique or video I watch, yet another thought crosses my mind of an ever increasing way to move my business forward. They all sound great! I’ve read, taken notes, printed material after material, and read and reread article after article in hopes of gaining a greater understanding of this online marketing business thing. These so-called experts and their ideas on paper, excuse me, ideas online, are smothered on every site you visit, every search engine, download, even online video you come across. They all want the same thing, your undivided attention. In my humble opinion, some of these experts have extremely valuable information to pass on, and others are simply wasting your time. Or so, I first thought. Just maybe I am wrong. Maybe all the information, reviews, videos, downloads, and ideas from the experts could be of use to me in some minute way down the road in order for me to grow my business. I have done the research and continue to do so to this day as I write this article, and I believe because of this effort I will be successful. In addition to what you take from the rest of the experts on the net, I have a few more ideas of my own I would like to pass on to you. I think you will like them. I call them my Four P’s for success. Set your mind totally focused on staying ahead of the game by exercising patience, a positive attitude, a passionate desire to learn, and a planned out execution to exceed your goals and success will come. Below I will share with you two of my Four P’s for success, exercising patience, and positive attitude in part one of two articles. 1) Exercising PatiencePatience, as defined in Wikipedia, is “the state of endurance under difficult circumstances which can mean persevering in the face of delay or provocation without becoming annoyed or upset.” I love the meaning used here when it says persevering in the face of delay. Well, each of us has faced a delay of some kind or another in respect to how quickly we expect to achieve a certain level of success. I am probably right when I say all of as entrepreneurs get into the next best Online Business in hopes of returning a profit as quickly as possible. Sure that would be great if we could just snap our fingers and have money start rolling in. For most starters, it doesn’t happen this way, and did not happen this way for me either. I have always said, “If you are making money too easily at the start, you probably are not going to be able to sustain it in the long run.” It just doesn’t happen that way under normal circumstances in any business for that matter. Do not ever let anyone ever tell you or make you think that running a business from home is easy because you are being fooled. Working your business requires you to be incredibly patient for those sales to begin rolling in. If you are able to exercise this type of patience I am referring to, you will be able to cope with your eventual success in time much better. 2) Positive AttitudeNow to attain the success you want, you must have a positive approach, or mind set with your Online Business. This is my next P for success, positive attitude. When I started my own Online Business, I, as most people are, was extremely skeptical in getting into something “foreign” with very little insight on what it took to run a business of this nature. Sure, you can do your homework, research what has claimed to work for others, read reviews on what is worth your time and money to get into, or may even know someone personally who has done well for themselves working from home. But, in reality, what may work for others may not work for you at all, right? Wrong, it just may! I believe it takes one characteristic as far as your approach to a new business, whether online or not, and that is a positive attitude. That is it! No matter what happens, no matter how long it takes you or you think it should take you, no matter what the obstacles you encounter, no matter what negative feedback you get thrown at you from others, no matter what failures you face, by keeping a positive outlook you can and will get through it. I do not care where you come from, or where you are now, this type of attitude is the key to being successful. As I said earlier, skepticism is the minds of just about everyone who thinks of getting into a new business, much less a business online. However, with a positive attitude you will be amazed at what you can accomplish and how pleased you will find your results to be. I have outlined two of my Four P’s for success in any Online Business you venture to start or join. Patience during setbacks, and having a positive attitude in everything you do are vital to being successful. These Four P’s I believe will automatically put value in your business whether you are a beginner, intermediate, or expert online marketer. In addition to the training techniques, research, and information you have already gained from experts in the field, my Four P’s for success should help boost your business forward that much more. I hope you will try these Four P’s in your own Online Business and just maybe, as it has done for me, your experience will go from an eye popping one back to an eye opening one!
The following paragraphs summarize the work of autoresponder experts who are completely familiar with all the aspects of autoresponder. Heed their advice to avoid any autoresponder surprises.An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over. In the blink of an eye, your visitor exits your site, and your sale is dust – unless you have had the foresight to utilize an autoresponder that has captured her email address.If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai. Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.Use your autoresponder to:1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions.Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address.Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.5. Create mailing lists. Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product. You can see that there’s practical value in learning more about autoresponder.Can you think of ways to apply what’s been covered so far?7. Distribute advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.8. Distribute an email course.Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content – not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader.Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors’ email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder.You will then gather a list of visitors who may be interested in becoming your affiliates.14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.15. Put your links page on your autoresponder.It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page. Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own! Now you can understand why there’s a growing interest in autoresponder. When people start looking for more information about autoresponder, you’ll be in a position to meet their needs.